Joining perspectives,

by design

Miguel Muñoz
— Product designer & strategist
I believe the best design sits at the intersection of a happy user, a thriving business, and a healthier world. Not as a balancing act, but as something you get to by bringing people together and giving them the space to ask difficult questions.
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What I can do for your organisation

Connect people and ideas
Products don't get better in silos, and neither do teams. I bring the right people together and create the conditions for their perspectives to shape the outcome.
Advocate for your users
I'm passionate about listening to your users — but even more passionate about making sure their voices carry weight inside your organisation. Especially those easiest to overlook.
Make complexity tangible
I'm good at cutting through the noise, visualising what matters, and turning abstract ideas into something your team can react to and build on.
Design with purpose
With AI taking on more of the work, intuition and intention become even more valuable. I use both to help you build products with a point of view — and honest about their impact.

Have a look at some of my work

Scaling waste collections: from routes to requests
As Seenons grew, so did the complexity of matching businesses with the right recycling partner and waste collection date. What started as a manageable manual process had become a bottleneck that needed a structural solution.
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Parking like a pro
Finding the correct place to park a shared scooter or bike can be extremely stressful when juggling between the traffic and understanding the complex city rules. We've made it easy for users, so they can focus on enjoying their ride.
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Your daily shopping, like nowhere else
Russia's leading supermarket Azbuka Vkusa knew their online experience was not on par with their experience in-store, so they partnered with IceMobile to rethink their digital strategy, and renew their e-commerce app from the ground up.
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Loyalty Solution for OXXO
With more than 20,000 stores, OXXO is synonym of convenience in Mexico. However, such a scale can play a disadvantage when running loyalty promotions. Effective loyalty becomes time-consuming and complex, and difficult to measure its profitability.
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Connected Apnea Care
NightBalance’s patients struggle to stay adherent to their apnea therapy. A multichannel care solution prevents this by learning from their progress, and continuously adapting the therapy to their individual needs.
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Product design & strategy

Hi, I'm Miguel

I'm a product designer & strategist, originally from Mexico — Amsterdam is home. For the last 10+ years I've helped organisations connect with their users, navigate uncertainty, and build digital products people genuinely want to use.

What drives my work is personal. As an immigrant, and a queer person, I know what it feels like when a product wasn't made for you. That experience has made me a sharper, more empathetic, and more honest designer.

More about meLinkedIN

Curious what I can mean for your organisation?
Let's talk.

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