Relevant messaging at ABN AMRO

UX Design and Strategy
Case challenge
The Mobile Banking app has become ABN AMRO’s main touchpoint with more than 2 million users a day. The Dutch bank wanted to use this channel to communicate with their users in a relevant, effective and coherent way.
Project overview
An in-app message centre was designed as a framework to replace legacy communication channels, which could feed and prioritise messaging from multiple departments of the bank.

The solution was designed through iterative research with users, usability testing and co-creation workshops bringing together bank’s stakeholders with developers, solution architects and product owners of multiple teams.

The pilot of this message centre was designed and developed in an agile way, with incremental releases every two weeks.
For this project, I was involved in-site with one of the client's Scrum teams of their Mobile Banking app. My role involved:
— Facilitation of co-creation workshops
— Requirement definition with Product Owner
— UX/UI design
— Testing of concept through usability tests

My contributions
UX Designer within a scrum team
Jul. 2018 — Jan. 2019 (IceMobile)