OXXO is the largest chain of convenience stores in Latin America, with over 20.000 stores, and a growing number of banking and payment services. OXXO tasked IceMobile with supplying a 360-degree loyalty solution that would reward its customers across its different services.
IceMobile's loyalty platform enabled OXXO to do campaign management and customer management, while being fully integrated into OXXO's systems. Additionally, we created apps for web, iOS and Android, where OXXO customers could collect points, receive notifications, redeem rewards, and even gift their points to friends.
The solution was launched on April 2019 under the name OXXO Premia, and since then a large number of new functionalities have been developed in close collaboration between OXXO and IceMobile.